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This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting ‘inside the heads’ of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting b… More >>
How Voters Decide: Information Processing in Election Campaigns
How Voters Decide: Information Processing in Election Campaigns
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Winning Elections: Political Campaign Management, Strategy, and Tactics
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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry…. More >>
Winning Elections: Political Campaign Management, Strategy, and Tactics
Reagan’s Victory: The Presidential Election of 1980 And the Rise of the Right
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Many have pointed to the Iran hostage crisis, others to galloping inflation. In reality, as Andrew Busch makes clear, Ronald Reagan’s defeat of President Jimmy Carter in 1980 was attributable to more than any one issue, no matter how galvanizing. It marked the growing ascendancy of conservative attitudes that had been brewing for two decades–and marked the clear end of the era of New Deal liberalism. Busch offers the first comprehensive study of this contest, going beyond journalistic accounts to show why it remains one of the truly landmark elections of the past century. Through a compelling story full of colorful characters, unexpected plot twists, and dramatic finales, he reveals how it both reflected th… More >>
Reagan’s Victory: The Presidential Election of 1980 And the Rise of the Right
Congressional Elections: Campaigning at Home and in Washington
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Praised for combining solid empirical research with real-world politics, Paul Herrnson provides a thorough and balanced assessment of congressional campaigns and elections. Arguing that successful candidates actually run two campaigns one for votes, the other for resources Congressional Elections shows how this dual strategy affects not only who wins individual races, but who impacts representation in Congress more broadly, and ultimately the entire electoral system. Using campaign data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson systematically analyzes candidate, party, and PAC strategies to give students a feel for how these crucial avenues of politi… More >>
Congressional Elections: Campaigning at Home and in Washington
The Nightly News Nightmare: Television’s Coverage of U.S. Presidential Elections, 1988-2004
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Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how network news coverage of what is arguably the nation’s most important political event has declined…. More >>
The Nightly News Nightmare: Television’s Coverage of U.S. Presidential Elections, 1988-2004
Image Bite Politics: News and the Visual Framing of Elections
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Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, … More >>
Image Bite Politics: News and the Visual Framing of Elections
Breaking the Deadlock: The 2000 Election, the Constitution, and the Courts
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The 2000 Presidential election ended in a collision of history, law, and the courts. It produced a deadlock that dragged out the result for over a month, and consequences–real and imagined–that promise to drag on for years. In the first in-depth study of the election and its litigious aftermath, Judge Posner surveys the history and theory of American electoral law and practice, analyzes which Presidential candidate ”really” won the popular vote in Florida, surveys the litigation that ensued, evaluates the courts, the lawyers, and the commentators, and ends with a blueprint for reforming our Presidential electoral practices. The book starts with an overview of the electoral process, including its history an… More >>
Breaking the Deadlock: The 2000 Election, the Constitution, and the Courts
Democracy and Elections in Africa
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This volume studies elections as a core institution of liberal democracy in the context of newly democratizing countries. Political scientist Staffan I. Lindberg gathers data from every nationally contested election in Africa from 1989 to 2003, covering 232 elections in 44 countries. He argues that democratizing nations learn to become democratic through repeated democratic behavior, even if their elections are often flawed. Refuting a number of established hypotheses, Lindberg finds no general negative trend in either the frequency or the quality of African elections. Rather, elections in Africa, based on his findings, are more than just the goal of a transition toward democracy or merely a formal procedure. T… More >>
Democracy and Elections in Africa
Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
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In the newly revised and updated fourth edition of Air Wars, Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts. With new material from the 2004 campaigns, this edition is fully up to date in both content and analysis. Count on in-depth coverage of everything from ad buys and a review of issue-advocacy advertising to content analyses and media coverage of campaign ads. Also in the… More >>
Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
Obtaining Your Calling & Election
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This book is written with members of the Church of Jesus Christ of Latter-day Saints in mind. It describes the process everyone must go through in order to obtain the highest degree of glory in the Celestial Kingdom…. More >>
Obtaining Your Calling & Election