Product Description
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting ‘inside the heads’ of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting b… More >>
How Voters Decide: Information Processing in Election Campaigns
Posts Tagged ‘Campaigns’
How Voters Decide: Information Processing in Election Campaigns
Category General
Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
Category General
Product Description
In the newly revised and updated fourth edition of Air Wars, Darrell West continues his in-depth examination of political advertising in election campaigns. Following the evolution of campaign advertising from its start in 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts. With new material from the 2004 campaigns, this edition is fully up to date in both content and analysis. Count on in-depth coverage of everything from ad buys and a review of issue-advocacy advertising to content analyses and media coverage of campaign ads. Also in the… More >>
Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
Campaigns and Elections American Style
Category General
Product Description
With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a uni… More >>
Campaigns and Elections American Style
Woodrow for President: A Tail of Voting, Campaigns, and Elections
Category General
- ISBN13: 9781893622012
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Woodrow For President tells the story of how Woodrow G. Washingtail, the star of Woodrow, the White House Mouse (VSP Books, 1996), got to the White House. The book explains the electoral process to children in fun, rhyming verse, from Woodrow’s humble beginnings as a child in Moussouri and his first election to public office, to his inauguration as president of the United Mice of America!… More >>
Woodrow for President: A Tail of Voting, Campaigns, and Elections