Product Description
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting ‘inside the heads’ of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting b… More >>
How Voters Decide: Information Processing in Election Campaigns
Posts Tagged ‘Decide’
How Voters Decide: Information Processing in Election Campaigns
Posted 18 Apr 2010
Category General
Category General
Too Close to Call: The Thirty-Six-Day Battle to Decide the 2000 Election
Posted 18 Apr 2010
Category General
Category General
- ISBN13: 9780375761072
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
From the best-selling author of A Vast Conspiracy and The Run of His Life comes Too Close to Call–the definitive story of the Bush-Gore presidential recount. A political and legal analyst of unparalleled journalistic skill, Jeffrey Toobin is the ideal writer to distill the events of the thirty-six anxiety-filled days that culminated in one of the most stunning Supreme Court decisions in history.