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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry…. More >>
Winning Elections: Political Campaign Management, Strategy, and Tactics
Posts Tagged ‘Elections’
Winning Elections: Political Campaign Management, Strategy, and Tactics
Posted 18 Apr 2010
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Congressional Elections: Campaigning at Home and in Washington
Posted 18 Apr 2010
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Praised for combining solid empirical research with real-world politics, Paul Herrnson provides a thorough and balanced assessment of congressional campaigns and elections. Arguing that successful candidates actually run two campaigns one for votes, the other for resources Congressional Elections shows how this dual strategy affects not only who wins individual races, but who impacts representation in Congress more broadly, and ultimately the entire electoral system. Using campaign data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson systematically analyzes candidate, party, and PAC strategies to give students a feel for how these crucial avenues of politi… More >>
Congressional Elections: Campaigning at Home and in Washington
The Nightly News Nightmare: Television’s Coverage of U.S. Presidential Elections, 1988-2004
Posted 18 Apr 2010
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Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how network news coverage of what is arguably the nation’s most important political event has declined…. More >>
The Nightly News Nightmare: Television’s Coverage of U.S. Presidential Elections, 1988-2004
Image Bite Politics: News and the Visual Framing of Elections
Posted 18 Apr 2010
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Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, … More >>
Image Bite Politics: News and the Visual Framing of Elections
Democracy and Elections in Africa
Posted 18 Apr 2010
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This volume studies elections as a core institution of liberal democracy in the context of newly democratizing countries. Political scientist Staffan I. Lindberg gathers data from every nationally contested election in Africa from 1989 to 2003, covering 232 elections in 44 countries. He argues that democratizing nations learn to become democratic through repeated democratic behavior, even if their elections are often flawed. Refuting a number of established hypotheses, Lindberg finds no general negative trend in either the frequency or the quality of African elections. Rather, elections in Africa, based on his findings, are more than just the goal of a transition toward democracy or merely a formal procedure. T… More >>
Democracy and Elections in Africa
Campaigning Online: The Internet in U.S. Elections
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After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their effo… More >>
Campaigning Online: The Internet in U.S. Elections
Gaming the Vote: Why Elections Aren’t Fair
Posted 18 Apr 2010
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Our Electoral System is Fundamentally Flawed, But There’s a Simple and Fair Solution
At least five U.S. presidential elections have been won by the second most popular candidate. The reason was a “spoiler”—a minor candidate who takes enough votes away from the most popular candidate to tip the election to someone else. The spoiler effect is more than a glitch. It is a consequence of one of the most surprising intellectual discoveries of the twentieth century: the “impossibility theorem” of Nobel laureate economist Kenneth Arrow. The impossibility theorem asserts that voting is fundamentally unfair—a finding that has not been lost on today’s political consultants. Armed with polls… More >>
Gaming the Vote: Why Elections Aren’t Fair
Campaigns and Elections American Style
Posted 18 Apr 2010
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With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a uni… More >>
Campaigns and Elections American Style
Gender and Elections: Shaping the Future of American Politics
Posted 18 Apr 2010
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The new edition of this book describes the role of gender in the American electoral process through the 2008 elections. It strikes a balance between highlighting the most important developments for women as voters and candidates in the 2008 elections and providing a deeper analysis of the ways that gender has helped shape electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding presidential elections, voter participation and turnout, voting choices, the participation of African American women, congressional elections, the support of political parties and women’s organizations, candidate communications with voters, and state elections. This updated volume… More >>
Gender and Elections: Shaping the Future of American Politics
Presidential Elections 1789-2004
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Explains the evolution of presidential elections. Including comprehensive coverage of the 2004 Bush-Kerry presidential contest, this book explains the process through which the president is elected – including the complexities of the Electoral College system…. More >>
Presidential Elections 1789-2004